Jeep Comercial Ananlysis

What comments can you make about the rhythm of the commercial?

The rhythm in this commercial ties the whole commercial together. The edits and passage and it timed with the fast rhythm of the commercial.

How does the editing manipulate the passage of time?

The editing manipulates the passage of time by speeding up what is happening in the shot and cutting to differnent time frames in the commercial.

Are there any graphic matches and how are they used to enhance the commercial?

There are quite a few graphic matches in this commercial. One example of this is when there is a woman driving the car and it then cuts to all different people. This enhances the commercial but showing that all sorts of people can drive a jeep.